1What this covers
This policy explains the cookies and device storage used on askmemama.com and in the a·mm·a app. It sits alongside our Privacy policy, which explains everything else we do with your data.
During the beta, the controller is Oyoma Consulting FZ-LLC, Ras Al Khaimah, UAE.
2Your choice
Only one thing here is optional: Google Analytics on this website. It stays off until you say yes, and saying no costs you nothing. The site works the same either way.
Analytics on this website
3What we use
Consent choice
Strictly necessary- What it does
- Remembers your cookie choice and when you made it, so we don't ask on every visit
- Type and owner
- Device storage, a·mm·a
- How long
- 12 months, then we ask again
Theme
Strictly necessary- What it does
- Remembers light or dark mode
- Type and owner
- Device storage, a·mm·a
- How long
- Until you clear it
Language
Strictly necessary- What it does
- Remembers English, Arabic or French
- Type and owner
- Device storage, a·mm·a
- How long
- Until you clear it
Sign-in (app)
Strictly necessary- What it does
- Keeps you signed in
- Type and owner
- Device storage, a·mm·a
- How long
- Until you sign out
Profile cache (app)
Strictly necessary- What it does
- Keeps the app quick
- Type and owner
- Device storage, a·mm·a
- How long
- Until you sign out or delete your data
Analytics, optional_ga- What it does
- Tells one visit from another using a random ID
- Type and owner
- Cookie, Google
- How long
- 13 months
Analytics, optional_ga_<ID>- What it does
- Keeps track of the current visit
- Type and owner
- Cookie, Google
- How long
- 13 months
| Name | What it does | Type and owner | How long | Category |
|---|---|---|---|---|
| Consent choice | Remembers your cookie choice and when you made it, so we don't ask on every visit | Device storage, a·mm·a | 12 months, then we ask again | Strictly necessary |
| Theme | Remembers light or dark mode | Device storage, a·mm·a | Until you clear it | Strictly necessary |
| Language | Remembers English, Arabic or French | Device storage, a·mm·a | Until you clear it | Strictly necessary |
| Sign-in (app) | Keeps you signed in | Device storage, a·mm·a | Until you sign out | Strictly necessary |
| Profile cache (app) | Keeps the app quick | Device storage, a·mm·a | Until you sign out or delete your data | Strictly necessary |
_ga | Tells one visit from another using a random ID | Cookie, Google | 13 months | Analytics, optional |
_ga_<ID> | Keeps track of the current visit | Cookie, Google | 13 months | Analytics, optional |
Strictly necessary storage doesn't need your consent, because the site can't do what you asked without it. We don't use advertising, social media or cross-site tracking cookies.
4Google Analytics, website only
If you accept, we use Google Analytics 4 to count visits and see which pages and links people use. We set it up to collect as little as possible:
- No names, emails, pregnancy stage, health information or anything you type is ever sent to Google.
- Advertising features, Google Signals and ad personalisation are off.
- Google Analytics doesn't log or store IP addresses.
- Google keeps the event data for 2 months, the shortest period it offers.
Google acts as our service provider and may process this data outside the UAE. If you reject, the Google tag never loads and no request is made to Google.
5In the app
The a·mm·a app never uses Google Analytics or any other third-party tracker. Inside the app, usage events are recorded only if you switch on Anonymous analytics in Settings. They're stored on our own systems in the UAE and can't be linked to you. See Your two switches in the Privacy policy.
6Changing your mind
You can change your choice at any time from Cookie settings at the bottom of every page, or with the buttons above. If you switch analytics off, we stop it straight away and delete the Google cookies from this browser.
Data already sent can't be pulled back from Google, but it holds nothing that identifies you. Clearing cookies in your browser also resets your choice.
7Questions
Email hey@askmemama.com. We'll update this page and tell you in the app before any material change to how we use cookies.
Questions about this document? Email hey@askmemama.com.